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Posted by Sarah Brown on 01 Aug '14

“Yorkshire really is the best county to do business in”

{img_title} Here's an article from newstoday download site 1st August 2034

"World leaders and economists are visting Yorkshire to understand why it has become so much more successful over the last 20 years and is now an examplar for how people want to live and work.

It has attracted and retained a lot of world leading creative and innovative businesses providing practical solutions in advanced materials, manufacturing, technology, environment, media, sport and food taking it back to its glory days when the woollen mills, steel and silver industries were at their peak. Supporting these businesses and the people who work in them there is also a strong infrastructure of service companies and individual consumer companies offering exciting and different products in the individual high street and community based shopping areas that people enjoy visiting with their supporting markets.

Many of the same characteristics that made Yorkshire thrive 200 years ago have led to the current success including the canniness of Yorkshire folk who are careful with their money but inventive and creative in finding new solutions to problems; Supported by world class universities based in inspirational settings.

But Yorkshire also has elements that are critical for success in the modern world. Customers look beyond value for money to reliability, they also want ethical companies, companies that care about the environment and are based in strong communities and beautiful surroundings so that they can attract and retain the best staff, products that perform and do what they say they will, companies they can trust because they tell the truth - in the past the bluntness/honesty of Yorkshire people was sometimes seen as a negative but with the declining trust in many institutions it has given companies associated with Yorkshire a real competitive edge.

One of the key factors in the success has been the personal service that Yorkshire companies give, which comes naturally to people who will chat to anyone, and which contrasts strongly with the increasing use of faceless automated digital service models and large anonymous cities. Another attraction which has helped companies like inspire2aspire, the leading innovation and coaching consultancy,  is the Yorkshire Common Sense that they bring to issues.

Many chief executives talk about choosing to base their companies in Yorkshire because of the quality of life, from the access to leading theatres, the range of sport, the varying shops, the beautiful countryside to the welcoming people and the quality of the education and housing available. It is also helped by the short commuting distances, the speed of access by high speed train to key cities including London, Edinburgh, Paris and Berlin and the quality of the digital infrastructure."