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Pricing strategy

We often work with our clients to help them develop pricing strategies and revenue models. This links to the work that we do with people in creating Action Marketing Plans to address specific markets. 

Pricing is both an art and a science. An art because it needs to reinforce your brand and your values and a science because it needs to cover costs and create enough money for a sustainable profit. We have a tool "The Pricing Maximiser" (c) we use to help with developing and reviewing pricing. Pricing maximiser

Pricing is inextricably linked to revenue models. A revenue model is how and what people buy from you. We can help develop revenue models that will reflect your marketing strategy together with the required pricing.

Click below to get a free checklist of the 9 top revenue models

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