If you want to change the world for the better, we want to help. We offer consultancy and coaching supported by our practical tools, strategy and ideas.
We work with charities, social enterprises, the public sector and businesses, in fact, any organisation that wants to Win by being Good.
We believe that any organisation can be inspirational; it's not your legal structure but your purpose and values that matter.
Sarah Brown, our lead consultant and coach, founded the consultancy in 1991 and has experience in over 100 different sectors.
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Who we work with
We tailor how we work to your needs as an unique organisation and set of people. We prefer to develop a long term relationship because that is when we can be most valuable and we know that that can only happen if we really understand what you need and you really understand how we can help, so here are some of the ways we can work with you.

About
We have a wealth of experience in business, charity, social enterprise and the public sector. We’re serial entrepreneurs with a background in a wide range of industries and charity sectors. Believe us, there is very little that we haven’t seen – we’ve worked with steel, unblocking drains, crowd funding, public building development and much more.

Services
All our services are designed to help you become better at achieving your vision and growing in an ethical way. We do this by simplifying your issues and by finding innovative and creative solutions through our ideas, practical tools and advice that focuses on action.
Latest blog posts

How can you do good, be more effective and save money?
Everywhere there is talk of using artificial intelligence(AI) to save money and change the world but I have not come across much about how it can be used for doing good except in the medical field so I thought I would look for some examples and also share practically how I use AI and have done in some cases for almost a decade. I want to be clear: this blog's content has involved my use of AI. However, it was only by asking intelligent, insightful questions that I obtained any valuable answers. As this first infographic illustrates, it is pretty but totally uninformative.

Choosing the best legal structure if you want to create positive change in the world
There is no definitive "best" legal structure for making a positive impact, and several factors must be considered. I posted a couple of questions about legal structures to Microsoft's Copilot , its AI tool, and found the responses intriguing. The initial assumption was that a sole trader or a company wouldn't be viable legal structures for fostering positive change when I posed the question in terms of the title of this blog. However, when I asked, "What issues should you consider when choosing a legal structure?" the answers were quite different; they did not mention Mission or purpose or suggest that one might consider a charity as a legal structure.