If you want to change the world for the better, we want to help. We offer consultancy and coaching supported by our practical tools, strategy and ideas.
We work with charities, social enterprises, the public sector and businesses, in fact, any organisation that wants to Win by being Good.
We believe that any organisation can be inspirational; it's not your legal structure but your purpose and values that matter.
Sarah Brown, our lead consultant and coach, founded the consultancy in 1991 and has experience in over 100 different sectors.
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We tailor how we work to your needs as an unique organisation and set of people. We prefer to develop a long term relationship because that is when we can be most valuable and we know that that can only happen if we really understand what you need and you really understand how we can help, so here are some of the ways we can work with you.

About
We have a wealth of experience in business, charity, social enterprise and the public sector. We’re serial entrepreneurs with a background in a wide range of industries and charity sectors. Believe us, there is very little that we haven’t seen – we’ve worked with steel, unblocking drains, crowd funding, public building development and much more.

Services
All our services are designed to help you become better at achieving your vision and growing in an ethical way. We do this by simplifying your issues and by finding innovative and creative solutions through our ideas, practical tools and advice that focuses on action.
Latest blog posts

Is ultra-processed information as unhealthy for the mind as ultra-processed food for the body?
After the blog last month about the benefits of AI, I've been thinking about a new issue. Could the endless stream of processed information we see online be just as unhealthy for our minds as processed food can be for our bodies? This idea makes me consider how the things we read and watch can greatly affect how we learn, how we feel, and how we act.

How can you do good, be more effective and save money?
Everywhere there is talk of using artificial intelligence(AI) to save money and change the world but I have not come across much about how it can be used for doing good except in the medical field so I thought I would look for some examples and also share practically how I use AI and have done in some cases for almost a decade. I want to be clear: this blog's content has involved my use of AI. However, it was only by asking intelligent, insightful questions that I obtained any valuable answers. As this first infographic illustrates, it is pretty but totally uninformative.