If you want to change the world for the better, we want to help. We offer consultancy and coaching supported by our practical tools, strategy and ideas.
We work with charities, social enterprises, the public sector and businesses, in fact, any organisation that wants to Win by being Good.
We believe that any organisation can be inspirational; it's not your legal structure but your purpose and values that matter.
Sarah Brown, our lead consultant and coach, founded the consultancy in 1991 and has experience in over 100 different sectors.
As a thank you for visiting our site you can download a free tool (no strings attached)

Who we work with
We tailor how we work to your needs as an unique organisation and set of people. We prefer to develop a long term relationship because that is when we can be most valuable and we know that that can only happen if we really understand what you need and you really understand how we can help, so here are some of the ways we can work with you.

About
We have a wealth of experience in business, charity, social enterprise and the public sector. We’re serial entrepreneurs with a background in a wide range of industries and charity sectors. Believe us, there is very little that we haven’t seen – we’ve worked with steel, unblocking drains, crowd funding, public building development and much more.

Services
All our services are designed to help you become better at achieving your vision and growing in an ethical way. We do this by simplifying your issues and by finding innovative and creative solutions through our ideas, practical tools and advice that focuses on action.
Latest blog posts

Successful high growth companies believe in impact not just money
On July 4th, this Friday, I'll release my book, "Winning by Being Good" but as you will see below, just today, I found more evidence that purpose leads to success. The book is about running a business that makes a positive difference in the world. My goal is to help anyone who wants to create change by providing practical advice, "a manual" on running any organisation ethically. I cover many topics, not just ethics, marketing or leadership. In addition to providing practical advice, the book includes case studies and stories designed to inspire people to pursue their dreams or reconsider their current approaches if they are already part of an organisation. Additionally, if you're interested in the ebook, it will be available at half-price this Friday, launch day! Evidence of Winning by Being Good I've spent a decade working on my project. With all the challenges in the world, I was inspired by an opinion piece by Ben Maruthappu in The Times today.

Would we want to be as happy as Finland?
Being happy is essential for countries, organisations, and individuals, as it is linked to improved well-being and higher standards of living. This blog explores why Finland is one of the happiest countries and what lessons we can learn, particularly regarding the significance of community and shared purpose—and how to foster these elements. I believe that any organisation can benefit from strengthening its sense of community, as the benefits outlined below demonstrate. Additionally, I think this could lead to increased productivity, which is a significant concern for organisations and the UK as a whole.