If you want to change the world for the better, we want to help. We offer consultancy and coaching supported by our practical tools, strategy and ideas.
We work with charities, social enterprises, the public sector and businesses, in fact, any organisation that wants to Win by being Good.
We believe that any organisation can be inspirational; it's not your legal structure but your purpose and values that matter.
Sarah Brown, our lead consultant and coach, founded the consultancy in 1991 and has experience in over 100 different sectors.
As a thank you for visiting our site you can download a free tool (no strings attached)
Who we work with
We tailor how we work to your needs as an unique organisation and set of people. We prefer to develop a long term relationship because that is when we can be most valuable and we know that that can only happen if we really understand what you need and you really understand how we can help, so here are some of the ways we can work with you.
About
We have a wealth of experience in business, charity, social enterprise and the public sector. We’re serial entrepreneurs with a background in a wide range of industries and charity sectors. Believe us, there is very little that we haven’t seen – we’ve worked with steel, unblocking drains, crowd funding, public building development and much more.
Services
All our services are designed to help you become better at achieving your vision and growing in an ethical way. We do this by simplifying your issues and by finding innovative and creative solutions through our ideas, practical tools and advice that focuses on action.
Latest blog posts
Being a Good Corporate Citizen: How Doing Good Drives Business Success
Explore how responsible organisations create profit and positive social impact by being good corporate citizens. Learn the Responsible Organisation Charter (ROC©), how to align values with social impact, and why examples like TOMS Shoes show that purpose‑driven business strengthens brand trust, resilience and long‑term growth.
The key to success clarity about what good you are doing and how you do it, not your legal status
This blog celebrates the idea that any organisation — whatever its legal form — can change the world when it is built on purpose, responsibility, and a deep respect for people. Drawing on experiences from a well‑run laundry business to global innovations like the Nokia 1100, and lessons from the rise and fall of Kids Company, it shows that doing good is not the exclusive domain of charities. Businesses, social enterprises, public bodies, and charities alike can transform lives when they combine vision with evidence, values with action, and ambition with integrity. At its heart, the piece is a call to believe that meaningful work, responsible leadership, and clarity of purpose can create real, lasting impact everywhere.