If you want to change the world for the better, we want to help. We offer consultancy and coaching supported by our practical tools, strategy and ideas.
We work with charities, social enterprises, the public sector and businesses, in fact, any organisation that wants to Win by being Good.
We believe that any organisation can be inspirational; it's not your legal structure but your purpose and values that matter.
Sarah Brown, our lead consultant and coach, founded the consultancy in 1991 and has experience in over 100 different sectors.
As a thank you for visiting our site you can download a free tool (no strings attached)
Who we work with
We tailor how we work to your needs as an unique organisation and set of people. We prefer to develop a long term relationship because that is when we can be most valuable and we know that that can only happen if we really understand what you need and you really understand how we can help, so here are some of the ways we can work with you.
About
We have a wealth of experience in business, charity, social enterprise and the public sector. We’re serial entrepreneurs with a background in a wide range of industries and charity sectors. Believe us, there is very little that we haven’t seen – we’ve worked with steel, unblocking drains, crowd funding, public building development and much more.
Services
All our services are designed to help you become better at achieving your vision and growing in an ethical way. We do this by simplifying your issues and by finding innovative and creative solutions through our ideas, practical tools and advice that focuses on action.
Latest blog posts
Do you ask often enough?
Today I was listening to the first Reith Lecture by Rutger Bregman on BBC Radio Four. It was thought-provoking and sometimes depressing. For example, he referenced the American Freshman Survey, which has been tracking the values of first-year college students since the 1960s. Fifty years ago, when students were asked about their most important life goals, 80% to 90% indicated that developing a meaningful philosophy of life was their top priority, while only 50% mentioned making a lot of money. Today, those numbers have reversed. Now, 80% to 90% of students say getting rich matters most, and only about half still value a meaningful philosophy of life. However, what particularly struck me from the lecture was his answer to a question about how things could be changed.
A Tale of Two Charities in the News: Measuring Success and Shortcomings Through the Lens of 'Winning by Being Good
Charities are under the spotlight like never before—every decision, every outcome, every failure or success is headline news. That’s why I wrote “Winning by Being Good”—the essential guide for anyone who wants their organisation to stand out, thrive, and earn public trust. In this blog, I reveal the core principles behind true leadership and lasting financial success, using real-world examples to show what works and what doesn’t. But I don’t just share theory: “Winning by Being Good” equips you with a powerful audit tool, The Responsible Organisation Charter© (ROC), so you can rigorously assess your organisation and instantly identify areas for improvement. Packed with actionable strategies and practical examples, this is your blueprint for building an organisation people admire—and support. Don’t settle for mediocrity or risk being tomorrow’s negative headline. Invest in your organisation’s future—get “Winning by Being Good” and lead the way to ethical, sustainable success.