If you want to change the world for the better, we want to help. We offer consultancy and coaching supported by our practical tools, strategy and ideas.
We work with charities, social enterprises, the public sector and businesses, in fact, any organisation that wants to Win by being Good.
We believe that any organisation can be inspirational; it's not your legal structure but your purpose and values that matter.
Sarah Brown, our lead consultant and coach, founded the consultancy in 1991 and has experience in over 100 different sectors.
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Who we work with
We tailor how we work to your needs as an unique organisation and set of people. We prefer to develop a long term relationship because that is when we can be most valuable and we know that that can only happen if we really understand what you need and you really understand how we can help, so here are some of the ways we can work with you.

About
We have a wealth of experience in business, charity, social enterprise and the public sector. We’re serial entrepreneurs with a background in a wide range of industries and charity sectors. Believe us, there is very little that we haven’t seen – we’ve worked with steel, unblocking drains, crowd funding, public building development and much more.

Services
All our services are designed to help you become better at achieving your vision and growing in an ethical way. We do this by simplifying your issues and by finding innovative and creative solutions through our ideas, practical tools and advice that focuses on action.
Latest blog posts

2025 Focus on the fundamentals
Focusing on the fundamentals will be critical to success and survival this year, regardless of whether you are an organisation or an individual. In this blog, I am focusing on why, in the current climate, it is critical to get each step right;

Five ways to respond positively to the budget
As I have sat this morning listening to people, particularly in business, talking about the record tax burden, I thought it might be helpful to share some positive ideas about coping with increased staff costs and also how to help with the ambition to get the UK economy growing. For charities, there are ideas about how some of the budget tax rises might help you raise funds, and for CICs, a suggestion is to consider their legal structure. I'd also like to share some practical ways to address issues raised by the increase in employer's National Insurance if it will affect your organisation.