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Nine examples of niche businesses from the huge to the small which could be run from your bedroom.
Do you stand out and display who you really are in your marketing or blend into the background?
How people respond to different prices and why we pay more
Nike is celebrating the 30th anniversary of “Just do it” with a controversial promotional campaign. Has it worked and are they really ethical?
VW is trying to address its corporate culture through its “cultural heritage” programme as part of the TRANSFORM 2025+ strategy but do their values really translate into behaviours?