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Key to your charity's success in 2022 will be your marketing

The problem for most charities is that there is no traditional marketing department. You may have fundraisers or social media people, but rarely is there a marketing strategy specialist.

Posted by Sarah Brown on 04 Jan '22 | Tags:

What inspired me to get up at 1am to write.

Sometimes a story and insights are so gripping you can't sleep.

Posted by Sarah Brown on 13 Dec '21 | Tags:

Why you might consider franchising and some words of caution

Franchising can be a potent operating model to grow businesses, social enterprises or charities.

Posted by Sarah Brown on 02 Dec '21 | Tags: strategy Franchising

4 tips fundamental for success

Lay the foundations for success by standing out from the crowd. Here are four tips that are fundamental to success.

Posted by Sarah Brown on 25 Nov '21 | Tags: niche vision values

Do you want more money for your charity or social enterprise?

Yes? here are some things to think about. In my experience, people running a charity or social enterprise think first about changing the world for the better and then consider how they can get the money to do it.

Posted by Sarah Brown on 30 Oct '21 | Tags:

Seizing Opportunities - why SWOTs don't work

The first step for many strategies is a SWOT analysis but where does it really get you? It's a roundabout, not a motorway and it attracts negative thoughts.

Posted by Sarah Brown on 23 Sept '21 | Tags: strategy strategic development tools

20 ways to use a free retail unit

Lots of shops are now available for charities to use free of charge but don't just think charity shop, there are lots of other ways to use a retail space.

Posted by Sarah Brown on 20 Aug '21 | Tags: charity ideas

Every day is a school day

Learning is critical for on-going success and a fulfilled life.

Posted by Sarah Brown on 18 Jun '21 | Tags: charity entrepreneur marketing social enterprise inspiration goal setting values strategic development responsible organisation charter coaching business planning collaboration innovation tools 21st century business business success csr socent growth aspiration local authority feasibility study creative think tank corporate culture vision

Celebrating 30 years of helping responsible organisations win by being good

In May 1991 Sarah Brown set up her consultancy to help others be more successful and now she is celebrating 30 years of her own success. Here she tells you more.

Posted by Sarah Brown on 04 May '21 | Tags: winning by being good

10 reasons why every charity or social enterprise needs a marketing strategy

A marketing strategy clearly explains how you as an organisation will reach your objectives. It translates your vision, mission, and goals into effective marketing initiatives that can be measured.

Posted by Sarah Brown on 30 Apr '21 | Tags: charity socent marketing strategy

Powerful ways to help people to understand your impact

Share how you change the world to attract more support or customers.

Posted by Sarah Brown on 16 Apr '21 | Tags: social impact changing lives

Which leader would you have followed - Scott or Amundsen?

Leaders today are facing life and death choices during the Pandemic. A century ago Scott and Amundsen also made decisions that impacted who lives and died and how they did it provides some useful insights for leadership today.

Posted by Sarah Brown on 22 Mar '21 | Tags: leadership winning by being good

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