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Posted by Sarah Brown on 07 May '20

What is your why? Why you are different from the rest?

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What is your why? Why you are different from the rest, get this clear and you’ll stand out from the crowd whatever you are doing. You’ll have found your niche, your USP, your competitive advantage. This will be critical if you want to build back better after the Pandemic.

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Even if you have no competition and you have built the best and most different product or service in the world, if people are to buy it then they need to know why they should.

But most of us aren’t unique and do have competition and understanding how and why you are different are critical to success. But this isn’t an academic exercise to calculate what makes you different it needs to be based on the essence of the organisation.

Having a very clear niche has many advantages:

  • You know what you need to do consistently well
  • Everyone in the organisation can understand what makes you different and therefore should also understand what needs to happen thus helping consistency
  • You can focus your promotional activities
  • People you meet will understand what you do and will be able to refer you to others
  • Customers will know why to choose you
  • Collaborative partners will be more obvious

Most importantly if you are following your why, your passion, then it will be obvious and will attract customers, staff and support.

Need help understanding your niche then here you can find the 4 questions to ask. Want to access a full business skills session on how to identify your niche or multiple niches then you can sign up for the Solopreneur Growth Club.(more details here)

Finding your niche

There are four key questions to help you find your niche

1 What are you passionate about?
2 What are your values?
3 What do you do brilliantly?
4 Who do you serve particularly well?

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1 What are you passionate about?

Is there a bit of what you do that you love more than anything else? You lose track of time when you do it? This is a great place to look for a niche.

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2 What are your values?

For example, we are passionate about changing the world and helping others to, we don’t want to work with people that are just chasing money and don’t care, so this gives us our niche, people who want to do something well so it has a positive impact on the people they work with.

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3 What do you do brilliantly?

Is there something you do really well maybe because of your experience or your skill that could be your niche? Often the response from others will tell you, there will be something that people rave about or love when you do it, they see it as special though you may take it for granted.

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4 Who do you serve particularly well?

Is there a type of customer that you have more of, or you find you can help particularly well? I met a bookkeeper who was married to a tattoo artist and had quite a few tattoo artists as clients but she was struggling for clients and didn’t feel she had a niche. This was her niche, she could cope with their world of cash payments and understood the business well, this was the obvious place to focus.

Or need help then look at how we can help you create an identifiable market niche and download our free ebook about how even lettuces can be different!

Want more fun, read about how Tesco looked to niche themselves.

Want ideas read this Niches from Amazon to artistic CVs