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Posted by Sarah Brown on 01 Apr '15

New niche market for Tesco

Tesco identify new niche market by targeting shorter shoppers and improve margins by being able to have higher shelving

Today April 1st Tesco has shown how they can respond to the market challenges they have been facing by its strategy to fit trampolines in the aisles so that shorter customers can reach higher up items.

As a vertically challenged person myself I welcome the innovation and can see it will also improve margins because they will be able to increase their stock with higher shelving.

As well as shorter people it will obviously also appeal to children and potentially make it quicker to stock the higher shelves.

Obviously it is very innovative and will give them a niche market. If you want help identifying a more practical niche market for yourself then contact us for a free tool.

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Tags: niche market marketing