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Posted by Sarah Brown on 30 Sept '13
Paper, post, tweet, email which gets the most attention?
If you sometimes feel that choosing a communications route is like a complex game of paper, scissors, stone, you are not alone. Last week we were at the National Entrepreneurs Convention in Birmingham and much of the event was focused on choosing the best way to build relationships and communicate effectively.
With over 1,300 entrepreneurs at the event there were some inspirational stories of how businesses had used social media, single emails or direct mail to revolutionise their sales. But the repeated mantra was that it is all about the relationship, you need to understand where you are in the relationship so you can understand how best to communicate. There is no magic bullet and, in fact, using a range of methods as you might expect is most likely to work. Patience is the key and repeated contact - rarely is a single contact enough. In simple terms this is why we use our sales multiplier to track our key relationships on a single sheet so we can understand who we need to target for immediate return and in the longer term.
Sir Chris Hoy was one of the speakers at the event and he also focused on the step by step route to success. He originally was inspired to take up cycling by ET the movie and early in his career was encouraged to set goals and he set the goal of winning an Olympic gold medal.
I was inspired by the success many people had had with newsletters sent through the post - as handwritten mail declines - we are more likely to open posted items so we are going to be developing a list to send a newsletter to - we think it will allow us to explain our tools in more detail and provide a useful written resource for people. We will be offering a free file for people to store their copies in and bonus tools to get you started so if you want to register early for it send us an email.