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A Tale of Two Charities in the News: Measuring Success and Shortcomings Through the Lens of 'Winning by Being Good

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Charities are under the spotlight like never before—every decision, every outcome, every failure or success is headline news. That’s why I wrote “Winning by Being Good”—the essential guide for anyone who wants their organisation to stand out, thrive, and earn public trust. In this blog, I reveal the core principles behind true leadership and lasting financial success, using real-world examples to show what works and what doesn’t. But I don’t just share theory: “Winning by Being Good” equips you with a powerful audit tool, The Responsible Organisation Charter© (ROC), so you can rigorously assess your organisation and instantly identify areas for improvement. Packed with actionable strategies and practical examples, this is your blueprint for building an organisation people admire—and support. Don’t settle for mediocrity or risk being tomorrow’s negative headline. Invest in your organisation’s future—get “Winning by Being Good” and lead the way to ethical, sustainable success.

Posted by Sarah Brown on 31 Oct '25 | Tags: charity ROC

Especially as a sole trader you need the focus on Winning by being Good

Bras
Starting or running a business independently can be daunting. You must maximise the impact of everything you do. I wrote my book after encountering countless individuals who were failing to achieve their full potential because one or two pillars of the Responsible Organisation Charter© (ROC) were not effectively implemented in their businesses. If you overlook these vital components, you're setting yourself up for failure.

Posted by Sarah Brown on 18 Jul '25 | Tags: ROC winning by being good solopreneur

What does "winning by being good" mean?

What you do today is important because
Everyone deserves to live their best life. I believe the key to this is "winning by being good". Every person, irrespective of their role within any organisation, has the potential to make a meaningful contribution. But what does winning by being good mean?

Posted by Sarah Brown on 30 Sep '24 | Tags: ROC responsible organisation charter values winning by being good

Being human not corporate - the road to success

Road to success
Last week, I did something for the first time: I went to a planning committee meeting. I didn’t have high expectations. I thought I would be bored and it was unclear how long I would be there so the parking cost was £10.50! So why did I go, and why am I writing about it?

Posted by Sarah Brown on 26 Oct '23 | Tags: csr ROC winning by being good

Why Kids Company should make you question everything

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Running any organisation in the 21st century is complex. It's not just enough to focus on money if you're a business or changing the world if you're a charity; for sustainable success you have to think across all the elements of the organisation

Posted by Sarah Brown on 20 Aug '15 | Tags: charity csr responsible organisation charter ROC