Inspire2Aspire

The interesting story of the Maglev in Shanghai and how a USP is different from a niche. Plus learn about the characteristics of a successful niche.

So your website doesn’t work as you want it to and you even think you might need a new logo so do you just jump in and get these sorted to save time or think about wider marketing issues? - READ ON to find out

Why is it that we know we need a driving expert to teach us to drive but don't think we need a business adviser or coach when we want to learn to run our own business?

Do you think business is about more than making money? What do you think makes a company good? Here are some of my ideas but I'd love to hear from you

A business for success needs a corporate culture which creates super heroes that over achieve for customers and the team