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Being a Good Corporate Citizen: How Doing Good Drives Business Success

Right and wrong
Explore how responsible organisations create profit and positive social impact by being good corporate citizens. Learn the Responsible Organisation Charter (ROC©), how to align values with social impact, and why examples like TOMS Shoes show that purpose‑driven business strengthens brand trust, resilience and long‑term growth.

Posted by Sarah Brown on 31 May '26 | Tags: good corporate citizen responsible organisation charter social impact strategy purpose-led organisation ethical business practices sustainable business success ranked leadership values values-driven business ROC framework ethical decision-making framework examples of responsible organisations how to align values with business decisions linking profit with purpose how businesses can create social impact how to be a good corporate citizen ethical business UK cic community interest company charity changing lives TOMs shoes

The key to success clarity about what good you are doing and how you do it, not your legal status

Whatever you look like do good
This blog celebrates the idea that any organisation — whatever its legal form — can change the world when it is built on purpose, responsibility, and a deep respect for people. Drawing on experiences from a well‑run laundry business to global innovations like the Nokia 1100, and lessons from the rise and fall of Kids Company, it shows that doing good is not the exclusive domain of charities. Businesses, social enterprises, public bodies, and charities alike can transform lives when they combine vision with evidence, values with action, and ambition with integrity. At its heart, the piece is a call to believe that meaningful work, responsible leadership, and clarity of purpose can create real, lasting impact everywhere.

Posted by Sarah Brown on 30 Apr '26 | Tags: social enterprise changing lives

Would we want to be as happy as Finland?

Childsnowweb
Being happy is essential for countries, organisations, and individuals, as it is linked to improved well-being and higher standards of living. This blog explores why Finland is one of the happiest countries and what lessons we can learn, particularly regarding the significance of community and shared purpose—and how to foster these elements. I believe that any organisation can benefit from strengthening its sense of community, as the benefits outlined below demonstrate. Additionally, I think this could lead to increased productivity, which is a significant concern for organisations and the UK as a whole.

Posted by Sarah Brown on 30 May '25 | Tags: vision success changing lives

Where are you on your journey to changing the world?

Growing a successful social enterprise
Do you have an idea you keep thinking about? Has your organisation got into a rut and isn't achieving what you dreamed it would? Or do you just complain and believe the world is going to hell in a handcart?

Posted by Sarah Brown on 25 Apr '24 | Tags: success changing lives

Three reasons to feel good

North cape norway
As Janice Turner wrote in The Times last month, "Lockdown turned us all into disaster victims", and three years on, it seems like it has just been one thing after another. So here are three reasons to be cheerful:

Posted by Sarah Brown on 26 May '23 | Tags: inspiration changing lives business planning

Three ways to encourage people to buy from you or donate if you are a charity

Travel
In this final blog in the series about thriving in challenging times, I want to consider how you attract your share of the limited money people have available.

Posted by Sarah Brown on 29 Mar '23 | Tags: changing lives success

Powerful ways to help people to understand your impact

Four faces
Share how you change the world to attract more support or customers.

Posted by Sarah Brown on 16 Apr '21 | Tags: social impact changing lives

Are you stuck in a goldfish bowl of limitations or swimming in an ocean of opportunities?

Gold 1022229 1280
We can all change the world but we need to be open to the opportunities and not scared

Posted by Sarah Brown on 16 Aug '19 | Tags: inspiration changing lives

Are you scared or excited by 2019?

Design 3797945 1920
We are in a better position now than at any time to change the world for the good but not if we live in fear. We need to use our resources and focus on the positive to make 2019 a great year.

Posted by Sarah Brown on 31 Dec '18 | Tags: changing lives values charity 21st century business

Can you feel the Christmas spirit all year?

Santa claus 1628845 1920
Giving at Christmas makes us feel good. We give presents and time and generally focus on the better parts of human nature. But you can get the same feeling all year long ...

Posted by Sarah Brown on 21 Dec '18 | Tags: volunteering changing lives

Six strategic lessons we can all learn from the Olympics

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Beyond working harder, training longer and investing more, there are important lessons we can all learn from the Olympics which can help us all achieve more

Posted by Sarah Brown on 17 Aug '16 | Tags: changing lives business success csr

Three reasons to do good in a business

Coffee
An interesting example of how doing good can be profitable even for the smallest business

Posted by Sarah Brown on 10 Apr '15 | Tags: changing lives business success niche market csr

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