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VW is trying to address its corporate culture through its “cultural heritage” programme as part of the TRANSFORM 2025+ strategy but do their values really translate into behaviours?
How a clear Theory of Change is critical for success whatever type of organisation you are
A business for success needs a corporate culture which creates super heroes that over achieve for customers and the team
A strong corporate culture is critical to on-going business success and values are critical to developing and maintaining such a culture