Inspire2Aspire

Shareholders are now suing Boeing for not upholding their values, and Boeing is losing a $1 billion a month, a clear illustration of why upholding values is critical to business success

VW is trying to address its corporate culture through its “cultural heritage” programme as part of the TRANSFORM 2025+ strategy but do their values really translate into behaviours?

How a clear Theory of Change is critical for success whatever type of organisation you are

A business for success needs a corporate culture which creates super heroes that over achieve for customers and the team

A strong corporate culture is critical to on-going business success and values are critical to developing and maintaining such a culture