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How supporting your local community can increase your success at winning business

Village 201712
The Social Value Act is based on the principle that value is not just about price, and organisations that meet the wider needs of the community should be rewarded.

Posted by Sarah Brown on 17 Feb '14 | Tags: entrepreneur social enterprise local authority public sector

Are you going to ride the wave as confidence returns to the economy?

Surfer 13429
This is the time of year when we all set resolutions, give up drinking, lose weight, change our lives. It is also the time to have at least some simple resolutions for your business or organisation. The blog includes a tool to set some really simple goals for your business and your personal life and looks in more detail at goalsetting and the strategies which will help you achieve them.

Posted by Sarah Brown on 06 Jan '14 | Tags: goal setting entrepreneur strategic development business planning

7 marketing tips from Father Christmas

Father christmas
The marketing lessons we can learn from Father Christmas - an exclusive interview revealed what he has learnt over the centuries

Posted by Sarah Brown on 17 Dec '13 | Tags: marketing entrepreneur csr collaboration

What we can learn from South Africa

Nelson mandela quote
The focus in South Africa is on creating sustainable jobs rather than giving charity, this should be the emphasis in the UK. Creating meaningful work changes communities much more than any hand out could.

Posted by Sarah Brown on 10 Dec '13 | Tags: charity social enterprise entrepreneur

Marketing - is your mousetrap good enough?

Mouse trap
Many times people are criticised for believing that if you build a better mousetrap people will come, when that is just not true. But the reverse is also not true ie you do need a product or service that works and adds benefits or all your marketing will be wasted

Posted by Sarah Brown on 04 Nov '13 | Tags: marketing entrepreneur social enterprise strategic development creative think tank

Winning by Doing Good

Bird
How changing the world and success can coincide even in a simple business like mending shoes

Posted by Sarah Brown on 29 Oct '13 | Tags: csr family business entrepreneur charity social enterprise

How did Edison light the world - a little known fact and a huge goal

Goals
Thomas Edison set the goal of lighting the world so he not only had to invent a great light bulb but he had to ensure there would be electricity to power it.

Posted by Sarah Brown on 11 Oct '13 | Tags: goal setting entrepreneur inspiration aspiration charity social enterprise

Who would have thought that a little blog about what is a social enterprise would cause such a stir

What do you think
As a consultant that specialises in social enterprise about a month ago I wrote a blog about the differences between business, charity and social enterprise. It has prompted some really interesting debate in LinkedIn groups particularly in the Charity UK and the Big Society groups where there have been over 50 comments. One of the most succinct responses was the first from Lucy Haughey, Director & Founder at The PlanB Partnership

Posted by Sarah Brown on 07 Oct '13 | Tags: charity social enterprise entrepreneur community interest company

Paper, post, tweet, email which gets the most attention?

Paper post
If you sometimes feel that choosing a communications route is like a complex game of paper,scissors stone, you are not alone. Last week we were at the National Entrepreneurs Convention in Birmingham and much of the event was focused on choosing the best way to build relationships and communicate effectively.

Posted by Sarah Brown on 30 Sep '13 | Tags: entrepreneur goal setting marketing

Is the route to success finding your passion and following it?

I know
Are you doing what you are passionate about? Seeing young people at the beginning of their career finding their passion and realising work can be fun is inspirational.

Posted by Sarah Brown on 15 Sep '13 | Tags: entrepreneur social enterprise inspiration

When you grow up, what do you want a business, a social enterprise or a charity?

When I grow up
What is the difference between a business that wants to change the world, a charity that wants to change the world and a social enterprise and who decides which is which? Easy in terms of the legal charity status - after that it gets complex.

Posted by Sarah Brown on 06 Sep '13 | Tags: entrepreneur social enterprise public sector charity cic CIO

What makes any organisation successful?

What you see
Success goes far beyond the brand image, marketing hype and social media position. To be successful, a company, charity or social enterprise must be solid with a clear vision and values.

Posted by Sarah Brown on 02 Sep '13 | Tags: entrepreneur sellability

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