Inspire2Aspire

What is your why? Why you are different from the rest? Get this clear and you’ll stand out from the crowd whatever you are doing. You’ll have found your niche, your USP, your competitive advantage which will be critical in the months to come.

Nine examples of niche businesses from the huge to the small which could be run from your bedroom.

Do you stand out and display who you really are in your marketing or blend into the background?

How people respond to different prices and why we pay more

Nike is celebrating the 30th anniversary of “Just do it” with a controversial promotional campaign. Has it worked and are they really ethical?