Inspire2Aspire

A marketing strategy clearly explains how you as an organisation will reach your objectives. It translates your vision, mission, and goals into effective marketing initiatives that can be measured.

How to get new customers as we come out of lockdown

You need a marketing strategy or you will waste money on tactics that aren't thought through

What is your why? Why you are different from the rest? Get this clear and you’ll stand out from the crowd whatever you are doing. You’ll have found your niche, your USP, your competitive advantage which will be critical in the months to come.

Nine examples of niche businesses from the huge to the small which could be run from your bedroom.