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Every day is a school day

Learning is critical for on-going success and a fulfilled life.

Posted by Sarah Brown on 18 Jun '21 | Tags: charity entrepreneur marketing social enterprise inspiration goal setting values strategic development responsible organisation charter coaching business planning collaboration innovation tools 21st century business business success csr socent growth aspiration local authority feasibility study creative think tank corporate culture vision

10 reasons why every charity or social enterprise needs a marketing strategy

A marketing strategy clearly explains how you as an organisation will reach your objectives. It translates your vision, mission, and goals into effective marketing initiatives that can be measured.

Posted by Sarah Brown on 30 Apr '21 | Tags: charity socent marketing strategy

How to get new customers

How to get new customers as we come out of lockdown

Posted by Sarah Brown on 24 Jul '20 | Tags: marketing sales new normal

The Importance of a Marketing Strategy

You need a marketing strategy or you will waste money on tactics that aren't thought through

Posted by Sarah Brown on 03 Jun '20 | Tags: tools creative think tank marketing strategic development

What is your why? Why you are different from the rest?

What is your why? Why you are different from the rest? Get this clear and you’ll stand out from the crowd whatever you are doing. You’ll have found your niche, your USP, your competitive advantage which will be critical in the months to come.

Posted by Sarah Brown on 07 May '20 | Tags: niche marketing build back better

Niches from Amazon to artistic CVs

Nine examples of niche businesses from the huge to the small which could be run from your bedroom.

Posted by Sarah Brown on 24 Oct '18 | Tags: niche marketing

Are you a male or female peacock in your marketing?

Do you stand out and display who you really are in your marketing or blend into the background?

Posted by Sarah Brown on 17 Oct '18 | Tags: marketing niche strategic development

Pricing strategies: art, science, or manipulation?

How people respond to different prices and why we pay more

Posted by Sarah Brown on 02 Oct '18 | Tags: marketing pricing

Is Nike a really ethical company or just using a great marketing strategy ?

Nike is celebrating the 30th anniversary of “Just do it” with a controversial promotional campaign. Has it worked and are they really ethical?

Posted by Sarah Brown on 11 Sept '18 | Tags: values marketing

Stakeholder mapping or who do you really need to talk to?

Are you talking to everyone that you need to? And how do you decide what to say and how to do it and how often?

Posted by Sarah Brown on 31 Jul '18 | Tags: communication leadership marketing

Your marketing isn’t working as well as you want for you so do you just need a new website?

So your website doesn’t work as you want it to and you even think you might need a new logo so do you just jump in and get these sorted to save time or think about wider marketing issues? - READ ON to find out

Posted by Sarah Brown on 04 Jul '18 | Tags: marketing strategy business success

5 ways to stop wasting money on advertising

If you are frustrated that your advertising and marketing isn't working these 5 tips will help

Posted by Sarah Brown on 31 Jul '17 | Tags: marketing investment sustainable profit

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