Inspire2Aspire

The interesting story of the Maglev in Shanghai and how a USP is different from a niche. Plus learn about the characteristics of a successful niche.

Nine examples of niche businesses from the huge to the small which could be run from your bedroom.

Do you stand out and display who you really are in your marketing or blend into the background?

What is your why? Why you are different from the rest? Get this clear and you’ll stand out from the crowd whatever you are doing. You’ll have found your niche, your USP, your competitive advantage.

Starting a new business is exciting and you have the opportunity to lay the foundations for success by standing out from the crowd. These 4 tips will help and are fundamental to success.