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What is your why? Why you are different from the rest?

What is your why? Why you are different from the rest? Get this clear and you’ll stand out from the crowd whatever you are doing. You’ll have found your niche, your USP, your competitive advantage which will be critical in the months to come.

Posted by Sarah Brown on 07 May '20 | Tags: niche marketing build back better

Does a niche always give you success?

The interesting story of the Maglev in Shanghai and how a USP is different from a niche. Plus learn about the characteristics of a successful niche.

Posted by Sarah Brown on 27 Nov '18 | Tags: niche niche market business success

Niches from Amazon to artistic CVs

Nine examples of niche businesses from the huge to the small which could be run from your bedroom.

Posted by Sarah Brown on 24 Oct '18 | Tags: niche marketing

Are you a male or female peacock in your marketing?

Do you stand out and display who you really are in your marketing or blend into the background?

Posted by Sarah Brown on 17 Oct '18 | Tags: marketing niche strategic development

4 tips to give your new business a flying start

Starting a new business is exciting and you have the opportunity to lay the foundations for success by standing out from the crowd. These 4 tips will help and are fundamental to success.

Posted by Sarah Brown on 06 Jun '17 | Tags: niche vision values

How a clear purpose can even create success in a difficult market

The importance of knowing why you are in business if you are to be successful and create a successful niche market

Posted by Sarah Brown on 11 Mar '15 | Tags: strategy innovation vision niche

Is economic development only about the economy?

Success in the 21st century cannot only be measured in money even if it is economic development

Posted by Sarah Brown on 02 Sept '14 | Tags: 21st century business success niche