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4 P's

This tool was born from our frustration with SWOT analyses that just don’t seem to lead to any concrete plan of action.

You highlighted that you need to identify a future strategy and we use this tool to help because it lets you analyse your current situation and the future, both positive and negative, lets you put in links and then set priorities. Give us a ring if you get stuck using it.

Thanks for downloading this tool. We’d like to keep in touch so we can send you updates of this tool, find out how you got on with it and let you know about others that might be helpful.

We also have a newsletter with other interesting stuff which we’d like you to have if you want.

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