Winning by Being Good
Unlock your free worksheets and ebook by clicking the links below! Plus, use the chance to schedule a meeting with Sarah to discuss how you want to "win by being good". Take action now and make the first step towards changing the world!
Let’s Talk About Doing Good, Differently
For over thirty years, Sarah Brown has been studying and working with businesses, charities, social enterprises, and the public sector to help and inspire them to achieve greater success.
Her book, "Winning by Being Good", compiles the lessons she has learned from working with organisations from start-ups to multinationals. This book aims to help anyone looking to start or improve any kind of organisation to achieve both greater success and make a positive impact on the world.
Practical and entertaining, the book outlines the 15 Essential Pillars of Success brought together as the ROC© (Responsible Organisation Charter). The ROC© provides the foundation for thriving in the 21st century, whether you run a business, charity, or social enterprise.
The book demonstrates that making profits is easier if the organisation is "Good" across all aspects of its operations—not just in the corporate social responsibility department. This encompasses investing in employees, addressing crucial issues for customers, engaging with the broader community, and utilizing fewer of the planet’s resources. It also involves creating sustainable profits, fostering innovation, and establishing a clear vision and values that guide behaviours.
In addition to providing inspirational examples of world-changing organisations, the book includes challenging questions and stories as parables to bring key areas such as strategy development to life. Throughout the book, readers can assess their organisation in each area and identify how they can get better.
Sarah has leveraged her extensive experience from working in over 100 different sectors to develop the ROC© framework, designed to help the reader build a "Good" organisation that drives exceptional performance, financial success, and creates a meaningful impact.
"Winning by Being Good" is an ambitious book designed to fill the gap Sarah found when looking for a business book that brought together how to run a successful organisation in an ethical way. Imagine a world where every business within it aspired to be a ‘good’ business and actively worked towards this. Sarah’s book is visionary and inspiring – it has the content to change the world!”
Jane McNeice Mind Matters Training Ltd
"This book does everything it says, which is unusual! NOT just a ‘how to be good’ list. NOT just an insight in to why you NEED to be good - for several reasons. Rather a comprehensive view of WHY doing the right thing for the community (local or larger) will enhance your company, AND many practical tips on how to do that…. Easy to read, understand and implement. Where was this when I was studying business , and when I was setting up my own business? I loved the examples and quotes from real people who have boldly gone before…"
Liz Harris