Winning by Being Good
For over thirty years, Sarah Brown has been studying and working with businesses, charities, social enterprises, and the public sector to help and inspire them to achieve greater success.
Her book, "Winning by Being Good", compiles the lessons she has learned from working with organisations from start-ups to multinationals. This book aims to help anyone looking to start or improve any kind of organisation to achieve both greater success and make a positive impact on the world.
Practical and entertaining, the book outlines the 15 Essential Pillars of Success brought together as the ROC© (Responsible Organisation Charter). The ROC© provides the foundation for thriving in the 21st century, whether you run a business, charity, or social enterprise.
The book demonstrates that making profits is easier if the organisation is "Good" across all aspects of its operations—not just in the corporate social responsibility department. This encompasses investing in employees, addressing crucial issues for customers, engaging with the broader community, and utilizing fewer of the planet’s resources. It also involves creating sustainable profits, fostering innovation, and establishing a clear vision and values that guide behaviours.
In addition to providing inspirational examples of world-changing organisations, the book includes challenging questions and stories as parables to bring key areas such as strategy development to life. Throughout the book, readers can assess their organisation in each area and identify how they can get better.
Sarah has leveraged her extensive experience from working in over 100 different sectors to develop the ROC© framework, designed to help the reader build a "Good" organisation that drives exceptional performance, financial success, and creates a meaningful impact.
"Winning by Being Good" is an ambitious book designed to fill the gap Sarah found when looking for a business book that brought together how to run a successful organisation in an ethical way. Imagine a world where every business within it aspired to be a ‘good’ business and actively worked towards this. Sarah’s book is visionary and inspiring – it has the content to change the world!”
Jane McNeice Mind Matters Training Ltd