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Posted by Sarah Brown on 02 Aug '12

Inspiring a generation - should it read generations?

Thinking about what you want to achieve when you come up with a marketing slogan, what is really the end result you desire, is it really only young people we want to be inspired by the Olympics? I think that would be a missed opportunity.

Is it only me or do you think the Olympics should be inspiring everyone not just 'a generation'. Thinking about what you want to achieve when you come up with a marketing slogan, what is really the end result you desire, is it really only young people we want to be inspired by the Olympics? I think that would be a missed opportunity.

I'm happy to admit I need to lose weight, in fact last year we did a sponsored slim to raise funds for charity, but I still need to lose weight! I'm also too old to ever be an Olympic champion now but I do think the Olympics can inspire me to get up and do something, take action and that people can achieve their dreams.

Surely the best legacy from the Olympics would be if everyone young and old got the message that individuals can achieve amazing things and overcome adversity, achieving at sport at the highest level is really fulfilling, look at Wiggins, and there are lots of sports you can try from beach volleyball to handball to the less energetic but equally skillful archery.

I think the BBC had got it, as they keep on giving links to how to find out more about sports but when I clicked on to find out about archery I went the wrong route thinking I needed things to do and I got nowhere and clearly not all sports have provided links to capitalise on interest. I then tried the website link for the association and it wasn't clear how I would get involved. Handball was much better, but the website had moved so the link didn't immediately work!!

The devil is always in the detail - it would have been so easy to have "Inspiring generations" and wouldn't that have achieved more, but like any marketing, however good it is, if when you come to try to buy/show your interest it needs to be easy and efficient or it is wasted.

With the rain falling I'm now inspired to sit on the sofa and catch up on the golds we've won today.

Tags: inspiration marketing

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