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Blog
Does a niche always give you success?
The interesting story of the Maglev in Shanghai and how a USP is different from a niche. Plus learn about the characteristics of a successful niche.
Posted by Sarah Brown on 27 Nov '18 | Tags: niche niche market business success
How to stop people turning off when they hear what you do
How a lift statement or elevator pitch can increase the interest you get from people you meet, and simple steps to create one
Posted by Sarah Brown on 04 Aug '15 | Tags: sales marketing niche market
Three reasons to do good in a business
An interesting example of how doing good can be profitable even for the smallest business
Posted by Sarah Brown on 10 Apr '15 | Tags: changing lives business success niche market csr
New niche market for Tesco
Tesco identify new niche market by targeting shorter shoppers and improve margins by being able to have higher shelving
Posted by Sarah Brown on 01 Apr '15 | Tags: niche market marketing