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Marketing - is your mousetrap good enough?

Mouse trap
Many times people are criticised for believing that if you build a better mousetrap people will come, when that is just not true. But the reverse is also not true ie you do need a product or service that works and adds benefits or all your marketing will be wasted

Posted by Sarah Brown on 04 Nov '13 | Tags: marketing entrepreneur social enterprise strategic development creative think tank

Winning by Doing Good

Bird
How changing the world and success can coincide even in a simple business like mending shoes

Posted by Sarah Brown on 29 Oct '13 | Tags: csr family business entrepreneur charity social enterprise

Getting the most from community buildings

Fire community building
It used to be a self evident truth that having a building was a good thing for a charity or community. However as our focus finder tool (c) illustrates things have changed as overheads have risen and occupancy rates have fallen.

Posted by Sarah Brown on 21 Oct '13 | Tags: charity social enterprise community interest company

How did Edison light the world - a little known fact and a huge goal

Goals
Thomas Edison set the goal of lighting the world so he not only had to invent a great light bulb but he had to ensure there would be electricity to power it.

Posted by Sarah Brown on 11 Oct '13 | Tags: goal setting entrepreneur inspiration aspiration charity social enterprise

Who would have thought that a little blog about what is a social enterprise would cause such a stir

What do you think
As a consultant that specialises in social enterprise about a month ago I wrote a blog about the differences between business, charity and social enterprise. It has prompted some really interesting debate in LinkedIn groups particularly in the Charity UK and the Big Society groups where there have been over 50 comments. One of the most succinct responses was the first from Lucy Haughey, Director & Founder at The PlanB Partnership

Posted by Sarah Brown on 07 Oct '13 | Tags: charity social enterprise entrepreneur community interest company

Paper, post, tweet, email which gets the most attention?

Paper post
If you sometimes feel that choosing a communications route is like a complex game of paper,scissors stone, you are not alone. Last week we were at the National Entrepreneurs Convention in Birmingham and much of the event was focused on choosing the best way to build relationships and communicate effectively.

Posted by Sarah Brown on 30 Sep '13 | Tags: entrepreneur goal setting marketing

How to win friends and influence people

Cat clinton
Stakeholder management seems to be more and more critical as society becomes more and more over communicated. Recently in very different circumstances it has become clear that many organisations have not worked out who they really need to communicate with, what they want to achieve and hence what they want to say.

Posted by Sarah Brown on 23 Sep '13 | Tags: charity social enterprise strategic development marketing

Is the route to success finding your passion and following it?

I know
Are you doing what you are passionate about? Seeing young people at the beginning of their career finding their passion and realising work can be fun is inspirational.

Posted by Sarah Brown on 15 Sep '13 | Tags: entrepreneur social enterprise inspiration

When you grow up, what do you want a business, a social enterprise or a charity?

When I grow up
What is the difference between a business that wants to change the world, a charity that wants to change the world and a social enterprise and who decides which is which? Easy in terms of the legal charity status - after that it gets complex.

Posted by Sarah Brown on 06 Sep '13 | Tags: entrepreneur social enterprise public sector charity cic CIO

What makes any organisation successful?

What you see
Success goes far beyond the brand image, marketing hype and social media position. To be successful, a company, charity or social enterprise must be solid with a clear vision and values.

Posted by Sarah Brown on 02 Sep '13 | Tags: entrepreneur sellability

Charities at risk

Happy seal
The recent publicity about charity executive salaries, the high profile TV ads and the plethora of charity shops in every high street are giving a distorted view of how the majority of small and medium sized charities operate

Posted by Sarah Brown on 27 Aug '13 | Tags: charity business planning strategic development

Family run business – challenge or opportunity?

Family business conflict
As the number of family businesses increase it is critical you get the business fundamentals right or both home and business can come under threat

Posted by Bob Brown on 16 Aug '13 | Tags: entrepreneur family business values

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