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Fourteen potential reasons you might attend an exhibition

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Success at an exhibition like anything else requires clear objectives and strategy and then taking action.

Posted by Sarah Brown on 19 Feb '15 | Tags: strategic development goal setting marketing

Making Networking work for YOU!

The 4 N Maximiserc 2015
A mindmap that summarises how to make the most from the 4N networking group or any networking group.

Posted by Sarah Brown on 02 Feb '15 | Tags: marketing entrepreneur tools

Do you know how you get sales?

Sales funnel writing
Every business needs a sales funnel and needs to understand how it works. Modern technology can help but only if you have a clear strategy and method.

Posted by Sarah Brown on 10 Sep '14 | Tags: entrepreneur marketing tools sales

Change lives through an inspirational story

Vetiver
Charities need to create Inspirational stories about how they change lives

Posted by Sarah Brown on 09 Apr '14 | Tags: charity inspiration marketing

Being bullied by a big brand

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The dangers of forcing your service on a 'customer'

Posted by Sarah Brown on 01 Apr '14 | Tags: entrepreneur values marketing vision focus on action

Starting on the journey to income generation

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Moving from a culture of donations and grants to earning income can be a big step for some charities and for some it seems impossible but there are lots of different routes and you can start with small steps

Posted by Sarah Brown on 24 Feb '14 | Tags: charity social enterprise marketing local authority

7 marketing tips from Father Christmas

Father christmas
The marketing lessons we can learn from Father Christmas - an exclusive interview revealed what he has learnt over the centuries

Posted by Sarah Brown on 17 Dec '13 | Tags: marketing entrepreneur csr collaboration

Marketing - is your mousetrap good enough?

Mouse trap
Many times people are criticised for believing that if you build a better mousetrap people will come, when that is just not true. But the reverse is also not true ie you do need a product or service that works and adds benefits or all your marketing will be wasted

Posted by Sarah Brown on 04 Nov '13 | Tags: marketing entrepreneur social enterprise strategic development creative think tank

Paper, post, tweet, email which gets the most attention?

Paper post
If you sometimes feel that choosing a communications route is like a complex game of paper,scissors stone, you are not alone. Last week we were at the National Entrepreneurs Convention in Birmingham and much of the event was focused on choosing the best way to build relationships and communicate effectively.

Posted by Sarah Brown on 30 Sep '13 | Tags: entrepreneur goal setting marketing

How to win friends and influence people

Cat clinton
Stakeholder management seems to be more and more critical as society becomes more and more over communicated. Recently in very different circumstances it has become clear that many organisations have not worked out who they really need to communicate with, what they want to achieve and hence what they want to say.

Posted by Sarah Brown on 23 Sep '13 | Tags: charity social enterprise strategic development marketing

Is seeing believing?

Rotherham flowers
The power of the brand. Once people have a belief then it can be very hard to shift so it is critical to protect your brand by acting consistently at all times and being true to your values. I think many people will be surprised about where this picture was taken - I hope I am wrong.

Posted by Sarah Brown on 16 Jul '13 | Tags: marketing inspiration local authority strategic development

How to change the world with marketing not charity

Fishing poor
An inspirational story of how understanding a market others might ignore can work for a company and change the lives of the poor. And also a surprising statistic about the biggest selling mobile phone.

Posted by Sarah Brown on 05 Jul '13 | Tags: entrepreneur charity social enterprise marketing inspiration collaboration focus on action

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