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5 ways to stop wasting money on advertising

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If you are frustrated that your advertising and marketing isn't working these 5 tips will help

Posted by Sarah Brown on 31 Jul '17 | Tags: marketing investment sustainable profit

Did you take more care naming your baby than naming your business?

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Naming a business needs as much care as naming a baby and getting it wrong can be expensive

Posted by Sarah Brown on 30 Mar '17 | Tags: marketing corporate personality

When a loyalty card backfires

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How a simple marketing promotion can actually act as a disincentive but done well can increase custom

Posted by Sarah Brown on 03 Mar '17 | Tags: social enterprise marketing

5 reasons you need to think about your marketing NOW

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Brexit and the following economic fluctuations means that everyone needs to consider the impact on their organisation in terms of costs and opportunities to generate new business

Posted by Sarah Brown on 26 Oct '16 | Tags: entrepreneur marketing business success

Not all innovation is good!

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The internet of things can be very powerful until it fails

Posted by Sarah Brown on 02 Aug '16 | Tags: innovation marketing

5 tips on getting the website of your dreams

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Five tips based on our experience to help you through the process of finding and working with a web designer

Posted by Sarah Brown on 27 Apr '16 | Tags: marketing goal setting strategy

Five top dangers to avoid when naming in your business, CIC or charity

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Naming is all about business strategy, getting it right is critical for success.

Posted by Sarah Brown on 24 Mar '16 | Tags: marketing

Why it pays to be patient in networking

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Networking at all levels is critical if you are to succeed but building relationships rarely happens over night so you need to be patient

Posted by Sarah Brown on 12 Oct '15 | Tags: marketing entrepreneur sales

Why no one talks about exhibiting anymore and 54 ways to prove them wrong

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How to make exhibitions work for you

Posted by Sarah Brown on 28 Aug '15 | Tags: marketing goal setting

How to stop people turning off when they hear what you do

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How a lift statement or elevator pitch can increase the interest you get from people you meet, and simple steps to create one

Posted by Sarah Brown on 04 Aug '15 | Tags: sales marketing niche market

New niche market for Tesco

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Tesco identify new niche market by targeting shorter shoppers and improve margins by being able to have higher shelving

Posted by Sarah Brown on 01 Apr '15 | Tags: niche market marketing

Getting better at sales and growth by collaboration are the priorities for 2015

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The results of our business growth survey shows that most people have a simple view of growth - sell more.

Posted by Sarah Brown on 23 Mar '15 | Tags: business growth marketing

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