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How understanding people is critical to business success

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If we don't understand how and why people change then how can we attract new customers? I've just finished reading Switch by Chip and Dan Heath it was great, with some really powerful examples of how to help people change, make decisions and bring about change in organisations or even countries.

Posted by Sarah Brown on 17 May '13 | Tags: entrepreneur goal setting social enterprise strategic development marketing inspiration aspiration

Two high profile examples of charity and business collaborating

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Charities and businesses can both profit from working together and getting in the Christmas spirit

Posted by Sarah Brown on 22 Nov '12 | Tags: charity entrepreneur marketing csr

The five top risks for a charity becoming a social enterprise

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Any charity moving to income generation needs to be aware of the dangers - here are our five top risks from our experience of 2 decades working with social enterprises

Posted by Sarah Brown on 14 Nov '12 | Tags: social enterprise charity marketing feasibility study business planning strategic development goal setting

An opportunity to learn how to build more legs for your marketing platform

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More businesses will be getting together to inspire each other on the 12th November. They'll also be listening to me speak about how to develop a strong marketing platform without spending a fortune

Posted by Sarah Brown on 26 Oct '12 | Tags: marketing entrepreneur inspiration aspiration strategic development mihm

Make it Happen Monday, Happened

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Make It Happen Monday launched in South Yorkshire and everyone went away inspired and energised, with clear actions to take their businesses forward.

Posted by Sarah Brown on 08 Oct '12 | Tags: inspiration goal setting aspiration marketing mihm

Inspiring a generation - should it read generations?

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Thinking about what you want to achieve when you come up with a marketing slogan, what is really the end result you desire, is it really only young people we want to be inspired by the Olympics? I think that would be a missed opportunity.

Posted by Sarah Brown on 02 Aug '12 | Tags: inspiration marketing

Why charities should value marketing

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As I sit on a delayed train coming back from London where I am currently acting as marketing and communications director on an interim basis for a large third sector organisation I find myself asking why don’t charities value marketing.

Posted by Sarah Brown on 24 Feb '12 | Tags: marketing social enterprise charity

Seven rules for success based on 20 years of experience

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Seven rules for success in business learned from the first 20 years of experience

Posted by Sarah Brown on 21 Jun '11 | Tags: entrepreneur marketing charity

The Collaboration Optimiser

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The Collaboration Optimiser(c) can save months of wasted time on discussions that are going nowhere

Posted by Sarah Brown on 13 Jan '11 | Tags: tools entrepreneur collaboration time management marketing exit strategies

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